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【これを意識すればSEOに効果あり!】ベストマッチのアルゴリズムを解説します!

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今回はベストマッチの順位がどのように決まるかというアルゴリズムについて解説します!

非常に簡単にまとめてますが、これらを意識するだけでも全く検索順位が変わっていくと思いますので是非ご覧ください!

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Best Matchのアルゴリズム

Best Matchのアルゴリズムはこのように構成されています↓

  • How closely the listing matches ⇛ どれだけ検索結果に出品内容がマッチするか(タイトルや商品説明)
  • How popular the item is ⇛ どれだけその商品が人気か(クリック率や出品写真の魅力など)
  • The price of the item ⇛ 商品の値段
  • The quality of your listing  ⇛ 在庫数
  • How complete the listing is ⇛ どれだけ出品内容の完成度が高いか
  • your return policy and handling time  ⇛ フリーリターンとハンドリングタイム
  • Your track record as a seller ⇛ セラーとしての実績(評価数や運営の長さなど)

こちらにもっと詳しくまとめましたので気になる方はぜひご覧ください↓

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【ebayのSEO完全攻略】CASSINIに関してタイトルから商品説明まですべて翻訳・解説します! SEO対策とは簡単にいうと検索順位を上位にあげるための対策を指します。 自分の商品が上のほうに表示されたら売れやすいですよね? ebayのSEOに関して海外の記事を見て...

ebay:Optimizing your listings for Best Matchに原文が載っております。

https://www.ebay.com/help/selling/listings/listing-tips/optimising-listings-best-match?id=4166

アルゴリズムに関する全文はこちら

When buyers search on eBay, the default order of results is called Best Match. It’s designed to show the most relevant listings, taking into account the things our users find most important when they’re deciding what to buy.

How Best Match works

Our Best Match algorithm—the formula eBay uses to sort listings—considers a number of different factors. These include:

  • How closely the listing matches the buyer’s search terms
  • How popular the item is
  • The price of the item
  • The quality of your listing (description, photos, and so on)
  • How complete the listing is
  • The listing terms of service, such as your return policy and handling time
  • Your track record as a seller

How to optimize for Best Match

There’s no secret to improving your position in the Best Match sort order. Sellers who follow best listing and selling practices will see their items appear higher in the search results.

Start by offering competitive prices, reasonable shipping, and great customer service.

Here are some more recommendations for improving your Best Match ranking:

Create complete and accurate listings

The more we know about your item, the better we can match it to buyer searches.

  • Write a clear and concise title with correct spelling and no more than 80 characters.
  • Add an accurate description, using product details from the eBay catalog wherever you can.
  • Use high-quality photos, taken from every angle, and show any flaws or scratches. You can include up to 12 pictures for free.
  • Add item specifics, such as make, model, size, color, and style.

Select the right selling format

Use auction-style format when:

  • You’re not sure of the value of your item and want to sell it quickly
  • Your item is unique or hard-to-find

Use fixed price format when you:

  • Know the value of your item or the price you want to get for it
  • Have multiple items that you can group into a multi-quantity or multi-variation listing
  • Have a lot of inventory and want to minimize your insertion fees
  • Want your items to show up for buyers for more than 10 days

List in the right category

Pick the category that’s most relevant for your item. You can also choose to list in a second category.

Include high-quality pictures of your item

  • Take high quality photos that will showcase your item 
  • Photograph your item at different angles
  • Include photos of any scratches, flaws, or other parts of your item that a buyer would want to see
  • Don’t add borders or text to your photos
  • Don’t use the stock photo as your main picture when using the eBay catalog if your item is not brand new

Provide all your selling terms

Make sure that your terms and conditions of sale are clear. Here are some things to keep in mind:

  • Include shipping and handling costs, accepted payment methods, and your return policy
  • Clearly specify any international limits in your return policy or warranties

Keep a positive selling history

  • Ensure your item reaches your buyer on time and use tracking where possible
  • Describe your item clearly and accurately 
  • Keep track of your inventory to avoid having to cancel sales
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